iSportconnect to help LaLiga achieve global ambitions
By Community | October 16, 2017
(LONDON) – iSportconnect today announced an expanded relationship with LaLiga to help the Spanish top flight football league achieve its global ambitions.
As part of the relationship iSportconnect will do what it does best: build new connections, and deepen existing ones, between LaLiga and major players in the sports business community to support LaLiga’s drive to grow its brand and brand partnerships on the global stage.
“We are thrilled and honoured to work with an iconic sports organisation such as LaLiga,” said Sree Varma, founder and CEO of iSportconnect.
“We can’t wait to put our platform at the service of LaLiga in the global sports business community. LaLiga is already a global success and this partnership promises even better days ahead.”
LaLiga has been focused on global growth following the first centralised sale of TV broadcast rights in 2015. LaLiga President Javier Tebas has set forth a clear vision to grow the brand as well as the audience for the Spanish football league, widely considered to be the world’s best.
In the 2016/2017 season, LaLiga attracted a record viewership of over 2.5 billion globally. This season the TV broadcast is an even bigger spectacle thanks to continued technological innovations.
“LaLiga has seen a tremendous increase in terms of global brand and sponsoring awareness,” said Adolfo Bara, General Manager Marketing & Sales at LaLiga.
“For us, it is key to partner with top international business/sports platforms that help us increase our profile and awareness among key stakeholders in the industry. iSportconnect through its network and private events gives us tremendous support on global expansion strategies.”
iSportconnect was launched in 2010 with the aim of bringing together sports business professionals around the world in a sports business networking community enabling them to meet one another, find information and obtain access to a wide range of relevant services.
The platform is now the largest global private network of sport business executives, where membership is exclusive and follows a strict door policy.