LaLiga Partners PortAventura World To Launch An Entertainment Project
September 18, 2020
LaLiga and PortAventura World have signed a joint venture to create The Beat Challenge, a one-of-a-kind entertainment experience to be enjoyed both within PortAventura World and beyond.
This follows a strategic agreement between the two entities seeking to link football and entertainment through various digital and physical experiences, while boosting tourism.
The investment will be structured into three phases. The first, composed of an investment of €10 million, covers digital experiences which will include a themed restaurant within the resort that will be ready during the 2021/22 football season.
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