LaLiga Opens Bidding Process For Sale Of Audiovisual Rights In Spain
November 4, 2021
LaLiga has opened the bidding process for the exclusive sale of LaLiga Santander audiovisual rights in Spain, including Andorra, on non-exclusive terms. These rights cover a period of up to five seasons, from 2022/23 until 2026/27.
The audiovisual content is divided into seven options, each one made up of several lots, intended for both terrestrial and non-terrestrial television.
The main difference with respect to the 2019/20-2021/22 procedure is the structure, offering several alternatives each with their corresponding lots. This allows potential broadcasters to choose the option, or options, which best suit their preferences or broadcasting capabilities without being bound to a single option. Once the bids have been considered, LaLiga will award, in accordance with the award criteria described in the procedure, only one (1) of the options with their respective lots.
In addition, the number of seasons offered has been extended from three to five. Broadcasters who wish to place a bid may do so for a period corresponding to three, four and/or five seasons. This increase in the number of seasons allows for a greater number of broadcasters to be involved in the bidding process.
The remaining audiovisual content traditionally offered by LaLiga will be available in one or more subsequent bidding procedures once this current procedure has concluded.
The deadline for placing bids is 12:00 CET on 13 December 2021.
Potential broadcasters will be able to send their inquiries to LaLiga up until 24 November 2021 and responses will be published on the official LaLiga website on 1 December 2021.