LaLiga North America Partners ThinkFoodGroup To Establish New York’s ‘Little Spain’
By Taruka Srivastav | August 22, 2019
LaLiga North America and ThinkFoodGroup have partnered to establish Mercado Little Spain as the official Home of LaLiga in New York.
Throughout the upcoming season, Mercado Little Spain will show all live ‘fútbol’ games and host special events, allowing fans to experience the drama and passion of the league firsthand.
Opened in March of 2019 by beloved Spanish chef José Andrés, Mercado Little Spain is a Spanish market and all-day dining destination that has taken New York City by storm. Andrés himself told Fast Company that “Spain is here in America,” making it a natural fit to be the home of LaLiga in the US.
“We are thrilled to have Mercado Little Spain as our official home in New York, and to create a space where fans can experience the best of Spanish culture together: Food and Soccer” said LaLiga North America’s CEO, Boris Gartner. “José Andrés is a recognized ambassador of Spain in the U.S., he’s a die- hard LaLiga fan, and we are proud to partner with him to bring Spain closer to America.”
“Fútbol has always been a big, big part of my life, along with many Spaniards and more and more Americans every year,” said José Andrés. “Our partnership with LaLiga will give a meeting place to all of us – American, Spanish, everyone – who want to enjoy the greatest sport on Earth.”