LaLiga Nets Partnership Deal With AJEAST Nigeria

LaLiga’s expansion into Nigeria has gathered further momentum after agreeing a regional partnership deal with the makers of Big Cola, AJEAST Nigeria.

Under the agreement, the multinational drinks manufacturer will gain access to intellectual property, marketing rights, tickets, merchandising and exclusive content from LaLiga’s top flight clubs.

The strategic partnership was announced at a press conference in Lagos yesterday. The move confirms AJEAST’s status as a major player in the development of football in the country.

Gregory Bolle, LaLiga’s Head of Global Partnership Sales, said of the deal: “LaLiga loves Africa and Nigeria is a strategic country for us, because of its fans and numerous football talents such as Francis Uzoho (Deportivo de la Coruna) and Oghenekaro Etebo (UD Las Palmas). LaLiga is proud to kick off this partnership with a leading beverage brand such as Big Cola. This partnership will allow our millions of Nigerian LaLiga fans to further engage with the best league in the world.”

Theo Williams, Country Director of AJEAST Nigeria, added: “We are proud to launch this partnership with LaLiga. This partnership provides us with a remarkable platform to broaden Big Cola’s profile and values, while giving us another opening to create distinctive experiences for football fans all over Nigeria.”

The length of the deal and its financial figures were not disclosed.

Big Cola is one of Nigeria’s best-selling soft drinks.