LaLiga Increases Global Presence With Opening Of London Office
February 11, 2020
As a part of its ongoing international growth strategy, LaLiga has strengthened its presence in London, capital of the global sports industry, with the opening of its first office in the United Kingdom.
Forming an official base in this key global market will support the league’s goal of promoting LaLiga around the world, while enhancing relationships with stakeholders and engaging with fans of LaLiga and its member clubs.
LaLiga will continue to contribute to the growth of LaLiga Santander and LaLiga SmartBank clubs in the UK by offering them a strategic location in the heart of London’s King’s Cross, one of the British capital’s primary hubs for business, technology and transport. LaLiga is thus well placed to continue building local relationships that will further enhance its growth.
Oscar Mayo, Head of Revenue, Marketing and International Development of LaLiga said: “This strategy sees LaLiga contribute to the growth of LaLiga Santander and LaLiga SmartBank clubs in key markets by offering business opportunities with support provided by our experts in each region.”
The league recently increased its visibility to UK and Irish consumers through the launch of LaLigaTV, the linear channel offering 24/7 coverage of LaLiga on both SKY and Virgin TV platforms. Made possible via its broadcast relationship with Premier Sports, this makes all LaLiga Santander matches, plus an array of content, including analysis, documentaries, interviews and LaLiga SmartBank highlights, available to millions of households and commercial premises across the UK and Ireland.
Speaking about this addition to its global office footprint, LaLiga President Javier Tebas commented: “The UK is one of the most important strategic markets for both LaLiga and its clubs. From a business perspective, London is home to the world’s leading media outlets, broadcasters and sponsors. We look forward to building on the already strong reputation that Spanish football has in the country where the game was born.”
