LaLiga Hosts Women’s Football Stakeholders

Women’s football has captured significant headlines during 2019, with record-breaking stadium attendances and new sponsorship deals underlining the extent of its popularity. Now, the sport’s leaders are focused on how to maintain this trajectory, so that women’s football becomes an established dominant force.

Many of these individuals came together for the fourth edition of the Women’s Football Congress, hosted by LaLiga in Madrid in collaboration with the Spanish Association of Women’s Football (ACFF).

Over 150 attendees, representing professional and non-professional clubs, leagues, sponsors and even other sporting federations, were in attendance to share ideas and to learn from expert speakers.

A central point of discussion within women’s football is how to grow the sport in a sustainable manner.

Attendees including Athletic Club’s Erika Vázquez, Espanyol’s Paloma Fernández, Sevilla’s Raquel Pinel and Valencia’s Anair Lomba used the congress to point out that conditions and resources have significantly improved over the years, aided by digital campaigns such as #SoyFutbolista, designed by LaLiga to give women’s footballers a platform to tell their individual stories.

However, all involved were keen to stress that progress must continue.

Read the whole story and watch an excellent video from the event in the Global Fútbol newsletter.