LaLiga Goes Immersive To Raise Profile In Africa

By Community | March 21, 2019

Interactive workshops held in Africa to promote LaLiga’s five main derbies created significant coverage in the local media. LaLiga plans to host similar events in other locations around the world.

Not only is Spain home to some of the biggest clubs and best players in world football, but the country also boasts some of the sport’s most intense and exciting derbies. There is much more at stake than three points when certain clubs meet and these rivalries have been showcased in Africa through interactive workshops held in the Nigerian city of Lagos and the South African city of Johannesburg.

The five derbies showcased included the Basque Derby between Real Sociedad and Athletic Club, the ‘Gran Derbi’ between Sevilla and Real Betis, the Madrid Derby between Atlético and Real Madrid, the Valencian Derby between Valencia and Levante and the Catalan Derby between Barcelona and RCD Espanyol de Barcelona.

To truly bring these to life, LaLiga used food, music and player appearances to offer local media a memorable experience.

You can read the full story here.