LaLiga Creates Three New Programmes To Support Global Broadcasters

With ‘stay at home’ measures in place around the world, broadcasters have been adapting their content in order to keep audiences entertained. At LaLiga, this situation was quickly acknowledged and a strategy was put in place to create additional new programmes and support all  broadcast partners.

To observe social distancing, the team in Spain has taken a creative approach. Instead of regular camera crews and editing studios, the content is being produced remotely and with LaLiga players (or their families) even playing the role of camera operators.

As a result, three new shows have been created from scratch, thanks to collaborations between LaLiga and the clubs. LaLiga’s national and international broadcasters, including the league’s own 24/7 channel LaLigaTV, are now able to bring ‘LaLiga StayAtHome’, ‘LaLiga Nations’ and ‘LaLiga Clubs’ to their audiences.

“We have been proactive with the creation of these shows for LaLiga broadcasters,” Melcior Soler, director of LaLiga’s audiovisual department, said of the new programmes. “We are collaborating with clubs and players, who have been extremely willing to help. Together we are providing as much content as possible.”

Creating broadcast content from home

The ‘LaLiga StayAtHome’ programme is a 30-minute weekly show that brings viewers closer to the stars of the competition, who share their fitness routines, daily diets, interesting hobbies or their perspective on the current situation. Uniquely, content has been created directly from the homes of LaLiga players, who have recorded all the material themselves…

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