LaLiga Creates A New Wave Of Online Football Content Through TikTok

For many fans, football content is expected to last 90 minutes. For others, it’s 90 seconds. The rise of easy-to-digest, online videos have changed viewing habits of millions and LaLiga is giving these supporters what they want thanks to a partnership with TikTok, the world’s leading social media platform for short-form videos.

Aware of the demand for short clips of goals, skills, celebrations and more, LaLiga was one of the early adopters of TikTok and the league’s account now has more than 340,000 followers. With many sporting competitions still not active on the platform, fans have had increased opportunities to discover Spanish football.

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