LaLiga Clubs Work Together To Improve Fan Experience

While they compete against each other on the pitch, Spanish clubs are joining forces when it comes to commercial best practice. Particularly when it comes to making the fan experience across Spain’s stadiums even better.

Under the banner of LaLiga, clubs from across LaLiga Santander and LaLiga 1l2l3 have begun regular meetings to share ideas and initiatives relating to ticketing and stadium organisation.

As part of the LaLiga Ticketing Strategy, three working groups (the Quality Standards Committee, the Digital Transformation Committee and the Regulatory Committee) have been set up by the league in order to introduce clubs to some of the world’s best sporting innovation and to learn from each other. Some of these clubs are now partnering with these working groups by participating in regular video conferences, in-market meetings and period exchanges.

“It’s exciting to see the clubs of LaLiga working together to help the league as a whole improve the fan experience,” said José Guerra, Director of Corporate Operations at LaLiga. “Through collaboration we can continue to make matchdays at the stadiums of Spain more accessible, more comfortable and more enjoyable for every kind of football fan.”

Read the full story here in Global Fútbol.