LaLiga Clubs Turn To New Forms Of Communication To Connect With Fans During COVID-19

May 7, 2020

  • Clubs including Athletic Club and Celta de Vigo have opted for virtual press conferences where players talk to media and fans from home.
  • Other clubs like Sevilla FC and Málaga CF are calling older fans who live alone to provide company during these difficult times.

With COVID-19 now having caused a month of confinement in Spain, many traditional forms of communication have been disrupted. As league competitions remain halted, press conferences or fan get-togethers are also not taking place.

This has led club communication departments to come up with new forms of entertainment for their fans and to launch initiatives that keep lines of communication open through less traditional formats.

Many clubs have created new digital content with activities to do at home, from training routines to recipes through recommendations for books and movies, with the aim of making this period of confinement more enjoyable. Others are taking a step further in trying to facilitate conversations with key audiences, using the telephone and online platforms.

In a time of pandemic, these measures not only help to maintain a steady flow of new information. They provide an important human connection too.

Athletic Club: keeping contact with virtual press conferences
The communications department at Athletic Club has used this period to begin virtual press conferences, held online for fans and media to speak with the players, who answer questions from their home. The idea came from what the club described as “the need to keep our social following and the media in contact with our players,” while considering the reduced possibilities.

“Virtual press conferences are one of the ideas that we have launched and we post a new video every 3 or 4 days,” the club added. “This solution has been appealing to fans and the press, but we know that it is not the ideal and hopefully we can return to normal press conferences, because that will mean that the health emergency has subsided….

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