LaLiga Chooses IMG As Global Agency

Spain’s LaLiga has appointed IMG as its exclusive agency for global sponsorships.

Under the long-term deal, IMG will market packages to attract new global LaLiga partners, using the league’s content and technology to help promote brands.

Oscar Mayo, Head of International Development at LaLiga, said: “This agreement with IMG will certainly accelerate our international growth.”

Adolfo Bara, SVP & Managing Director, Football Events, IMG, said: “We are excited to be representing one of the best football leagues in the world. LaLiga has huge global appeal and provides a fantastic opportunity for brands looking to tap into a worldwide audience of almost three billion and a broadcast audience spanning 185 countries.”

Bara, a frequent guest at iSportconnect events, formerly held a senior role at LaLiga.

“We look forward to leveraging the full resource and capability of IMG’s global sales team to identify and secure the best possible partnerships for LaLiga,” he said.

“IMG’s expertise combined with a powerful brand like LaLiga will create numerous opportunities for partners and for LaLiga.”