LaLiga Business Show: Real Betis And Eibar On Brand-Building

By Community | December 21, 2018

As Real Betis and Basque club SD Eibar square off in a LaLiga match in Seville this weekend, iSportconnect is pleased to present these timely insights from the two clubs on the challenges of building their brands in the globally.

With a mature local market in Spain, Real Betis needs to look to the international market for growth opportunities, according to Ramón Alarcón, the club’s General Business Director. The key to international growth is to have a good brand because people “follow a brand.”

For SD Eibar, based in a  tiny village in the Basque Country, what’s opening doors outside Spain is a high-profile foreign player. Eduardo Valdés, the club’s International Business Development Coordinator, talks about the positive impact his team’s star Takashi Inui is having in Japan.

LaLiga Business Show: Real Betis & SD Eibar Brand Case from iSportconnect TV on Vimeo.