LaLiga announce TAGHeuer Sponsorship

By iSportconnect | July 13, 2016

LaLiga have announced a new partnership with the watch brand TAGHeuer.

It will see TAGHeuer become the official time-keeping sponsor of the Spanish league.

TAGHeuer’s logo will be placed on the boards used by referees at LaLiga matches.

Speaking at the launch event, La Liga President Javier Tebas said: “We have the best players, the best teams, with TAGHeuer we link ourselves with the best watches.”

The Spanish league has recently gone through a rebrand with the end of BBVA’s title sponsorship.

This has seen the Spanish first division rebranded as LaLiga and the second division LaLiga2.