LaLiga and EA Sports Seal Four-Year Partnership Extension

November 27, 2015

LaLiga, seek the top division of Spanish football, has signed an extended four-year partnership with EA Sports.

As part of the renewed deal, the video game developer will receive branding on the socks of all players in the league, through the advertising support of Sockatyes.

Robert Wadsworth Business Affairs International at EA Sports said: “At EA Sports we are delighted to extend our partnership with LaLiga. Our initiatives will enable us to create a deeper connection with LaLiga fan base.”

Adolfo Bara, General Manager of Marketing and Sales of LaLiga: “LaLiga willl use the platform that EA Sports is offering to us to reach the international markets in which we are not yet firmly established. It is great support for our expansion strategy having this partnership with a leading company.”

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