LaLiga agrees partnership with El Corte Inglés
October 9, 2017
LaLiga has agreed a new partnership with department store group El Corte Inglés. The deal will cover the 2017-18 season and sees El Corte Inglés become LaLiga’s official travel agency.
El Corte Inglés is set to benefit from brand exposure at over 700 matches featuring teams in the top two divisions of Spanish football. The company will also have an opportunity to launch exclusive marketing campaigns in its range of stores.
LaLiga president, Javier Tebas, said of the partnership: “We are very satisfied that a company with the experience and recognition of El Corte Inglés has joined the football family.
“This union with one of the most important national brands is a demonstration that the value of LaLiga continues to grow, as well as our effort to be linked to brands which offer fans of Spanish football a 360-degree experience.”
