LaLiga Agrees Distribution Agreement With Amazon Prime For UK

February 11, 2021

Due to a new agreement, from this weekend Amazon Prime members in the UK who add-on LaLigaTV to their Prime Video subscription can follow all the remaining twists and turns of the competition via LaLigaTV, the premium 24/7 channel which is now available as an add- on within Prime Video Channels.

In a distribution agreement that lasts until the end of the following season (2021/22), Prime Video Channels will show live football from an overseas competition in the UK for the firsttime. For an add-on subscription of just £6.99 per month, Prime members signed up to LaLigaTV will have access to All of LaLiga, All in one place, including all available live matches, more than 25 hours of weekly live studio programming and exclusive new
interviews. All content will be made available live and on-demand for subscribers to the channel.

Joining Prime Video Channels today further increases the reach of LaLigaTV, which was introduced to the UK as a standalone linear channel last year by LaLiga’s broadcast partner Premier Sports. It remains the UK’s only channel to offer all available live matches from a major football competition and features renowned Spanish football experts including Guillem Balagué, Albert Ferrer, Sid Lowe, Andrea Orlandi, Graham Hunter, Terry Gibson, Gaizka Mendieta, Semra Hunter, Simon Hanley, plus many more.

LaLiga President Javier Tebas said: “We are excited to be growing our UK presence with Amazon Prime Video, which has quickly become an important name in the world of sport. The UK has a deep love of football and a huge demand for premium live content, which is reflected by the range of broadcast options we are making available to fans.”

“We’re delighted to offer UK Prime members access to live matches from the top Spanish football league, including some of the world’s best teams, players and rivalries with the addition of LaLigaTV on Prime Video Channels,” said Julian Monaghan, Director of Amazon Prime Video Channels EU.

“LaLigaTV is a great addition to our growing stable of live sport and sports docuseries available on Prime Video and Prime Video Channels, giving
customers even more selection to find the sports they’re passionate about.”

Melcior Soler, director of LaLiga’s audiovisual department added: “Increasing the visibility of LaLigaTV has been a key objective in recent years and we are delighted with the progress that has been made in the UK, in partnership with Premier Sports. Distribution through Amazon Prime Video Channels is a positive new step that broadens our reach even

The new agreement sees Prime Video deepen its links with LaLiga, having previously created original documentaries dedicated to Spanish football icons Sergio Ramos and Fernando Torres, as well as producing two seasons of Six Dreams, the award-winning docuseries that provides a behind-the-scenes look at Spain’s top-flight through the eyes of protagonists at six different LaLiga clubs.