Lagardère Unlimited Brings Sport and Entertainment Agencies Together in Rebrand

Sports and Entertainment agency Lagardere Unlimited has announced a rebrand which will see its sport and entertainment divisions operate under one corporate brand called Lagardère Sports and Entertainment.

This new brand will replace the brand of Lagardère Unlimited as one of the four divisions of the Lagardère Group.

In addition, sale all sports marketing agencies within this division, including Sportfive, World Sport Group, IEC in Sports, Sports Marketing and Management and Lagardère Unlimited Inc., will now be unified under a single commercial brand, being Lagardère Sports with all entertainment businesses under the brand Lagardère Live Entertainment.

“Sport and Entertainment is in our DNA. We have a rich history that started nearly 50 years ago. To consolidate our ambitions, we set out on a series of strategic acquisitions,” said CEO Arnaud Lagardère.

“As our integration continues, the launch of our unified brand is a logical and necessary outcome. The Group is transforming and the recent reorganization has already yielded positive results.

“We’re combining our forces to be stronger, more agile and to capitalize on growing opportunities in the sports and entertainment business.” 

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