Lagardère Sports Appointed to Sell Sponsorship in Europe for World Cup of Hockey

The World Cup of Hockey 2016, illness a joint effort between the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), has retained the services of Lagardère Sports for the tournament.

As part of the agreement the sports marketing agency will take a leading role in sponsorship sales ventures for the World Cup of Hockey 2016 across Europe, which will include the ability to sell such commercial assets as use of the World Cup of Hockey 2016 marks along with those of the participating teams, group player rights and digital dasherboards for the European broadcasts of the entire tournament.

In addition, Lagardère Sports will sell on-ice and in-arena branding assets for the four exhibition games in Russia, Finland, the Czech Republic and Sweden.

“We look forward to working with many great brands across Europe who will have the opportunity to activate against what is expected to be the most competitive international hockey tournament ever played.” said Keith Wachtel, NHL Executive Vice President of Global Partnerships.

Mathieu Schneider, NHLPA Special Assistant to the Executive Director added: “Lagardère Sports’ global marketing reach and expertise will enhance this spotlight on the World Cup of Hockey 2016 and will connect the players and our fans with brands around Europe.”

Andrew N. Pierce, Lagardère Sports President, Golf & Consulting; President & CEO, Americas commented: “We are proud to partner with the NHL and NHLPA to leverage our global infrastructure and expertise in the European marketplace to create robust marketing partnerships for this significant event.”

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