Ladies European Tour Hires JUMP to Help with 2019 Solheim Cup Bidding Process
By Community | October 10, 2014
The Ladies European Tour (LET) have revealed they will initiate the bidding process for the 2019 Solheim Cup later this month with the support of the Switzerland and London based consultancy JUMP.
The 2019 Solheim Cup assignment process will begin in late October with a formal invitation to bidders and will conclude in early 2016 with the announcement of the 2019 Host.
Several countries have already indicated their interest in hosting one of the most followed women’s sports events in the world.
The LET has been working with the strategic consultancy JUMP since 2013 to develop its new strategy and guide its execution as well as the acquisition of new sponsors.
LET CEO Ivan Khodabakhsh said: “The recent Ryder Cup has demonstrated the growing appetite to watch Europe take on the USA at golf. With the European team’s victory at the past two editions of The Solheim Cup and the growth in women’s golf across the world, The Solheim Cup is developing into a unique women’s sport brand globally. We are therefore very confident of a strong host for The 2019 Solheim Cup.”
JUMP CEO Matthew Osmon commented: “Women’s golf in general and The Solheim Cup in particular have enormous unrealised commercial potential. The players are outstanding athletes who are smart and articulate, but at the same time remain approachable and very willing to work with corporate partners. The Solheim Cup, like its male equivalent, The Ryder Cup, is the ultimate property in women’s golf and offers and original and attractive proposition for sponsors.”