Ladies European Tour Extends Partnership With Lacoste
By Shantanu Srivastav | June 29, 2018
Golf’s Ladies European Tour (LET) has signed a multi-year extension partnership agreement with Lacoste.
As part of the deal, the French fashion brand will continue as the Official Clothing Supplier of the women’s golf circuit for a further four years. The partnership was first signed in 2009.
The extension follows the announcement that the Lacoste Ladies Open de France has also been secured until 2021.
LET Chairman Mark Lichtenhein said: “Lacoste’s continued commitment to European women’s golf is a testament to the strength of the relationship that we have built up over the past 10 years. We look forward to further developing our partnership, whilst showcasing one of the world’s most iconic global brands through our tournaments worldwide.”
Sandrine Conseiller, Lacoste EVP Marketing and Branding, added: “We are pleased to extend our common history with the LET. The visibility of this partnership is a right vehicle for highlighting our values, know-how and golf apparel collections in Europe.”