Lacrosse League Names Digital Media Provider

The National Lacrosse League (NLL) has signed a new partnership with Two Circles.

Under the terms of the agreement, the data-driven sports marketing agency will help the NLL to drive its business growth, with a specific focus on game day and digital media.

Two Circles will also introduce leading technology in marketing to support and execute the NLL’s new data-driven approach.

“We’re delighted to be working with an agency with such a strong domestic and international track record,” said NLL Commissioner Nick Sakiewicz.

“As the NLL continues to grow in popularity, there are huge business opportunities for our teams. Two Circles will play a central role in our ambitions to better understand who our fans are and what they want. We will then use that insight to drive greater fan engagement, improve the viewing experience and grow attendance.”

Sam Yardley, SVP Consulting at Two Circles, said: “The NLL has established itself as one of the world’s most popular indoor sports competitions, but we believe it has only scratched the surface with the growth it can drive in its business. We’re excited to be working with such an ambitious rights-holder and seeing the positive results of our partnership.”