Labatt to Sponsor 2014 USA Curling National Championships

USA Curling has announced that Labatt has been named the presenting sponsor for the 2014 USA Curling National Championships.

The 2014 USA Curling National Championships presented by Labatt will take place March 1-8 at the IceWorks in Aston, Pa., on the heels of the closing ceremony of the 2014 Olympic Winter Games.

“We are very excited to have Labatt on board as the presenting sponsor of the 2014 USA Curling National Championships here in Aston,” said Anthony Lorusso, co-chairman of the event. “Working with such a largely recognized company such as Labatt adds a great deal of awareness and visibility to the 2014 Nationals and the sport of curling. The partnership will bring added marketing components to the event and make this the most enjoyable curling event of 2014 in the United States. Labatt is the perfect partner to have for an event that involves broomstacking!”

The tournament will bring to the area the top 10 men’s and top 10 women’s curling teams from across the country. The winners of the 2014 Nationals will be one of the top contenders to represent the U.S. at the 2014 World Championships.

“Labatt USA is proud to sponsor the 2014 USA Curling Nationals in Philadelphia,” said Glen Tibbits, Director at Labatt USA. “We’re excited to be a part of a historic game that is close to our roots and brings together such an elite group of athletes. We wish them all the best of luck come March.”

As presenting sponsor of the 2014 National Championships, Labatt will be indentified in the title of the event and receive significant promotion on signage, in-ice logos, promotional materials, the event website and more. Labatt Blue will be poured as the official beer of the 2014 National Championships.

“Labatt’s partnership with the 2014 Nationals and the Aston organizing committee is a great fit, and will no doubt add significant value to the event overall and the fan experience,” said Rick Patzke, USA Curling’s chief operating officer. “Labatt and curling have a long history together, particularly in Canada, and we are excited to see this relationship beginning to grow in the United States.”