La Liga to soon launch an OTT service according to Javier Tebas
By Shantanu Srivastav | February 16, 2018
La Liga to roll out its OTT services soon said Javier Tebas in an interview with Spanish newspaper Expansion.
The OTT channel will be part of the ‘LaLiga4Sports’ project to boost visibility and coverage of Spanish sports digitally to help 64 federations grow their fanbases.
Tebas told Expansión: “It will be the best way to reach our fans directly,” Tebas told Expansión. “In addition to our own content, we will broadcast other sports as long as they have sufficient quality. This will be the key factor beyond the level of audience that each discipline can generate.
“The plan is to look for the way to give visibility to those sports that are cannot be shown on the mainstream channels, because there are not enough broadcast hours.
“We work so that in the future these federations can monetise their sports through the OTT service of La Liga. We want to optimise the data of our users, bring a good big data strategy to improve the experience of the fans and predict their behaviour, and know what they like or what they see.”