LaLiga launches new global brand campaign
November 13, 2017
LaLiga has today launched a new global brand campaign entitled ‘It’s not football – It’s LaLiga.’
LaLiga is more than just a form of entertainment, it plays an essential part in people’s lives, and the campaign represents the starting point from which the organisation will reinvent a world that extends far beyond the pitch.
Through the campaign, LaLiga will show the true extent of its global reach and how they spread their brand values around the world.
The campaign is being launched in Spain but will also reach a vast international audience with as many as 182 countries set to witness the launch via 90 broadcasters, the same companies that show LaLiga matches every week.
