LA Lakers agree jersey patch sponsorship deal with Wish
By Community | September 22, 2017
The Los Angeles Lakers have announced a multi-year partnership with e-commerce platform Wish.
As part of the partnership, Wish’s logo will be featured on Lakers jerseys from the start of the 2017-18 season. Wish’s logo will be on a patch stitched into the Lakers jersey on the front left shoulder opposite the Nike logo.
The partnership is set to include a large-scale integrated marketing program, including in-arena fan engagement, plus social and digital activation.
Peter Szulczewski, CEO of Wish, said: “We are incredibly pleased to partner with the NBA’s most iconic brand.
“The Lakers epitomize a legacy of excellence and worldwide success. This partnership symbolizes our shared focus to reach all fans, not only within the LA community, but across every continent.”
— Los Angeles Lakers (@Lakers) September 21, 2017
Tim Harris, President of Business Operations and Chief Operating Officer, added: “We are thrilled to welcome Wish as a new partner of the Los Angeles Lakers.
“When it came to the jersey patch, knowing its prominent placement, our goal was to partner with an innovative and ambitious global company.
“Wish more than checks that box. They are a leader in e-commerce and are constantly striving to grow and improve their brand and how they connect with their consumers. In addition, and most importantly, we are excited to partner with a company that shares our commitment to giving back to the community.”
The deal is worth $12 million to $14 million per year, according to CBS Sports.