LA Lakers And Delta Airlines Extend Deal
October 31, 2019
Delta Airlines and the NBA’s Los Angeles Lakers have agreed to an extension of their current partnership deal.
The Lakers have been sponsored by Delta since 2011, with this new deal being spearheaded by a brand new service Delta will offer to fans, called ‘Showtime Seat Exchange’.
This new service will allow season ticket holders who are unable to go to games to exchange their unused ticket for a flight with the airline for any of four specific fixtures.
Tim Harris, the Lakers President of Business Operations, said: “We are incredibly proud to partner with Delta on the launch of ‘Showtime Seat Exchange. For almost a decade, Delta has worked together with the team to create unique and innovative programs that give back, and this initiative is yet another example of their continued commitment to Lakers fans and the community.”
