Kyocera Extends IIHF Ice Hockey World Championship Sponsorship
March 12, 2013
Kyocera Document Solutions has extended its sponsorship of the annual International Ice Hockey Federation (IIHF) Ice Hockey World Championship.
Kyocera’s association with ice hockey’s biggest international competition began three years ago and the new agreement will see them continue to receive brand integration into international TV graphics in addition to various other promotional opportunities.
The company will also be the Printing and Copying Partner from 2014-2017. They will furnish all Championship venues with multifunctional devices and printers and provide 24-hour on-site service in order to process more than 500,000 printed and copied pages during a typical tournament.
Oliver Kreth, Kyocera Document Solutions’ General Manager of European Marketing, said: “This is an exciting partnership for us and gives us the opportunity to connect with our customers across Europe. Our relationship with Infront started back in 2010 when we configured a multifaceted sponsorship package that ideally suits our brand and our target groups. In addition to the opportunities to promote our brand, we are glad to contribute our expertise in printing and copying to make the championship run more smoothly.”
Bruno Marty, Infront’s Executive Director Winter Sport, added: “The sponsor line-up of the IIHF Ice Hockey World Championship shows impressive continuity. An extension ahead of time – such as that with Kyocera, is always a great sign of the level of impact achieved through sponsorship, which gained additional boost through the record cumulative TV audience of over 900 million. The new contract cycle will allow Kyocera to benefit even more from the sports platform, the tournament is being hosted in Central and Eastern European cities it will provide the brand greater access to the attractive growth markets.”