Korean broadcaster SBS fined for not sharing coverage of World Cup matches
July 26, 2010
South Korea’s television network SBS TV has been fined US$1.64 million by the state regulator for not sharing coverage of this summer’s FIFA World Cup with other broadcasters, it has been reported.
SBS had exclusive rights to broadcast matches from South Africa, but following complaints from broadcasters KBS and MBC, the Korea Communications Commission (KCC) told SBS to negotiate a share of some games.
And the KCC has now said that SBS has been fined because it did not “sincerely comply with the request” to negotiate a share of games.