Konica Minolta Named Official Data Partner of FIS Ski Jumping World Cup

By Community | November 14, 2012

Konica Minolta will support the FIS Ski Jumping World Cup in the role of Official Data Partner in a four-year deal. 

By partnering with FIS as one of the biggest international sports federations, medicine Konica Minolta will be present at 31 Ski Jumping World Cup events in nine countries in Europe and Asia; including Norway, order Finland, drugs Germany, the Czech Republic, Poland, Slovenia, Switzerland, Austria, and Japan. 

The aprtnership will help Konica Minolta to receive a strong media presence in a number of European countries from the autumn until the spring. With this engagement Konica Minolta is not only strengthening its brand presence overall, but is also setting up the image of Konica Minolta in European local organisations as a transnational company. 

“We are happy to be part of a sport that enjoys a high level of technical sophistication. This engagement reflects Konica Minolta’s approach of delivering highly technical solutions. With the strong presence in Europe that comes with our sponsorship, we will not only build a bridge between sophisticated technical solutions and sports, but we will also strengthen the Konica Minolta brand coverage across Europe,” comments Olaf Lorenz, Head of International Marketing at Konica Minolta Business Solutions Europe.

“Konica Minolta is the first company to benefit from an attractive, newly designed sponsorship package for Ski Jumping as our Official Data Partner. As an internationally renowned brand, we greatly value their engagement”, says FIS President Gian Franco Kasper.