Kolo Toure Signs Endorsement Deal with Warrior Sports

December 13, 2013

U.S. based sports goods manufacturer Warrior Sports has announced an endorsement deal with Ivory Coast international and Liverpool centre back, discount Kolo Toure.

Toure has signed a footwear deal with the brand which will see Toure wear Warrior’s Skreamer range.

Toure, who has spent 11 years in England with Arsenal, Manchester City and now Liverpool, is one of the Premier League’s most decorated defenders with two Premiership and three FA Cup winners’ medals among his career honours. 

On signing with Warrior, Toure said: “I believe Liverpool can win the league in the next few years. I know I’m at the right club to achieve my goals and now I feel I’m with the right sportswear brand to help me fulfill those ambitions. Liverpool Football Club has the right mentality, and during my time here, it’s been easy to see why the club chose Warrior to enter this new era. I’ve chosen to wear Skreamer because it’s a boot that offers both power and accuracy – the perfect match for my game!”

Toure is likely to join fellow Warrior players Vincent Kompany, Marouane Fellaini and Tim Cahill at next year’s World Cup in Brazil. The Ivory Coast captain will lead his country against Colombia, Greece and Japan, hoping to become the first African side to lift the famous gold trophy.

Ben Haworth, global sports marketing manager, said: “We are extremely proud to welcome Kolo to the brand. He is a player whose immense ability matches his strong personality and ambition! We want players who do things the Warrior way, letting their football do the talking and leading by example on the pitch. Kolo epitomises this mentality, every time he crosses the white line he leaves nothing in the changing room and anything less than 100 percent is simply not acceptable. He is a leader, a role model and a true Warrior.”