Kimoa becomes corporate partner of McLaren’s F1 team

Kimoa has today become a new corporate partner of McLaren’s Formula One (F1) team.

The multi-year partnership, which begins in January 2018, will see Kimoa become the team’s official surfwear partner.

The Spanish clothing brand, which is owned by driver Fernando Alonso, is sold via an e-store in more than 150 countries.

During the 2018 season Kimoa branding will feature on the team’s F1 car, driver overalls and helmet. It will also be displayed on Alonso’s team kit and driver cap.

Zak Brown, Executive Director, McLaren Technology Group, said: “As our new surfwear partner, Kimoa will easily sit alongside other clothing brands that we may look to introduce as we continue to grow our partner portfolio.

“Today’s announcement will place the brand squarely on the international stage and really help to amplify Kimoa’s global presence over the coming years.”

Kimoa becomes official partner of McLaren. https://t.co/fit4KH9lcv pic.twitter.com/Qb6kwwg6dB

— Fernando Alonso (@alo_oficial) November 24, 2017

Alonso added: “As a double-world champion who has been racing in Formula 1 for 16 years, it can be tough to find new challenges in life. Founding Kimoa has given me that fresh start, and I’ve really enjoyed experiencing the adrenaline buzz and sensation of discovering something new for the very first time.

“I’m truly delighted about Kimoa’s new partnership with McLaren. Seeing the Kimoa logo on my F1 car, overalls, helmet and cap next year will make me and my co-founders feel extremely proud.”