Kickboxing Brand K-1 Ink Worldwide Distribution Deal with Fighting Spirit
February 12, 2014
Fighting promotion K-1 have signed a two-year distribution deal with Fighting Spirit.
The deal between K-1 and Fighting Spirit will ensure that the K-1 brand is seen in homes all over the world once again.
K-1 owner, Mr. Kim, commented on the landmark deal with Fighting Spirit; “This distribution deal brings K-1 the right partner to be back at the right position — as the market leader.”
Fighting Spirit is one of the leading international fighting sports media agencies in the world right now, with the position and experience to bring the K-1 product to the world. Fighting Spirit’s CEO, Mr. Pourrut, spoke on the historic deal; “We are proud to represent the iconic K-1 brand, we will give K-1 the spot they deserve thanks to our experience and network.”
Since April 1993 K-1 has held no less than 400 live events in 38 countries and has quickly become the premier brand in the universe of combat sports. World-class production, huge crowds and outstanding entertainment have made the K-1 product an unforgettable experience for sports fans across the globe.
K-1 has grown as one of the largest fighting promotions being broadcast in more than 150 countries. K-1’s record number of attendees in a single event is of 74,500 and it is internationally recognized as the premier fight venue for the World’s top fighters.
