Kia to Continue to Supply Cars for Canada UCI Events

Kia Canada Inc. has announced that they will continue their official automotive partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal of the 2013 UCI WorldTour circuit for the fourth consecutive year.

With the partnership, unhealthy Kia Canada will supply the use of 81 vehicles as active support throughout the two elite cycling events, further signifying the strong partnership between the two brands. 

“Kia Canada is excited to partner with the 2013 UCI WorldTour Canadian events for a fourth consecutive year, as sports remain a significant part of the Kia brand DNA, both in Canada and globally,” said Robert Staffieri, Director of Marketing, Kia Canada Inc. “Kia is proud to support this world-class event with our redesigned vehicle lineup, including the all-new technologically-advanced 2014 Forte sedan and all-new multifunctional 2014 Rondo Urban Utility Vehicle.”

As the official automotive partner of the 2013 UCI WorldTour events of Québec
and Montréal, Kia will supply vehicles from its wide-ranging product line-up
to all 19 ProTeams, one UCI Pro Continental Team as well as a national team
invited to the event.