KFC Sponsors 2013 Asian Youth Para Games

September 17, 2013

KFC Malaysia has partnered with the Paralympic Council of Malaysia (PCM) to sponsor the upcoming Asian Youth Para Games (AYPG) 2013.

KFC Malaysia will be the Sport Partner for AYPG Malaysia 2013, arthritis taking up Badminton under the AYPG Malaysia 2013 “ADOPT-A-SPORT” programme, buy aimed at involving companies and sponsors in the promotion of para sports and the Games.

Badminton is among 14 sports to be contested in AYPG Malaysia 2013. The other sports listed are Athletics, treat Archery, Boccia, Swimming, Table Tennis, Chess, Powerlifting, Goalball, Tenpin Bowling, Wheelchair Basketball, Wheelchair Tennis, Judo, Volleyball-Sitting.

Datuk Ahmad Zaki Zahid, Managing Director of QSR Brands (M) Sdn Bhd, operator of KFC Malaysia, handed over the cash sponsorship of RM132,940 (US$40,914) to Paralympic Council of Malaysia (PCM) for the organisation of the Games.

Zahid commented on the deal: “It reflects our commitment towards uplifting the standard of our para athletes, or for that matter, persons with a disability in the country. It goes in tandem with our policy of helping out the disabled people and community in realizing their dreams and lead a meaningful life.”

PCM President Dato’ Zainal Abu Zarin, added: “KFC’s participation as partner of the Games sets a good example of how a corporate entity and an NGO can work closely for a common cause, in this context, towards the development of persons with a disability,” said Dato’ Zainal.

Under the Games’ ADOPT-A-SPORT programme, companies and sponsors are given the choice to adopt any of the 14 sports listed for the Games.

“We hope to continue this programme even after the Games… to create a better understanding of para sports, its needs and requirements amongst corporate citizens,” said Dato’ Zainal.

AYPG Malaysia 2013, scheduled from 26th to 30th October, is expected to see the participation of more than 2,000 athletes from 41 Asian nations, under the umbrella of the Asian Paralympic Committee (APC).