Keystone Light to Sponsor 2014 FLW Season
By Community | February 5, 2014
Tournament fishing organisation FLW have announced today that Keystone Light will return as a featured sponsor for the 2014 season.
A long-time favorite of FLW anglers and fans alike, Keystone Light is known as a light-bodied, crisp beer that is always smooth. Keystone Light has found that FLW is a perfect fit in helping them reach the coveted outdoor consumer market.
“Keystone Light’s return in 2014 is great news for the entire outdoors industry,” said Trish Blake, President of FLW, Marketing Division. “It is evidence of the buying power and marketability that professional bass-fishing fans can offer. We’ve always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with leading companies such as MillerCoors to feature brands that are committed to help advance our sport.”
Keystone Light will be prominently featured across all of FLW’s platforms, including its tournaments and Expos, multiple websites and social media, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. As part of the sponsorship agreement, Keystone Light also will feature FLW and anglers within its marketing plans and social media channels.
“We’re excited to continue our partnership with FLW,” said Brendan Noonan, Keystone Light brand manager. “FLW aligns us with our fans’ passion. Wherever guys kick back with their buddies for a day of fishing, Keystone Light wants to be there.”
Professional anglers Chad Grigsby of Maple Grove, Minn., and Casey Martin of New Market, Ala., will represent Keystone Light on the 2014 FLW Tour and at various Walmart in-store events and appearances. G