Key Power to Sponsor Singapore Athletic Association

The Singapore Athletic Association (SAA) has signed a new apparel sponsor in Key Power International (KPI), the local distributor of Brooks and 2XU.

The three-year product sponsorship deal, which starts this year and is worth about $150,000 annually, will see Singapore’s track and field athletes decked in either of the brands in all competitions.

It is also the association’s biggest apparel sponsorship deal to date.