Kevin Pietersen Expands Citizen Endorsement to India

May 7, 2013

England cricketer Kevin Pietersen has been appointed as the brand ambassador of Citizen watches in India.

Pietersen had been the brand ambassador for the brand in the United States and Europe.

Citizen Watches (India) MD Katsusuke Tokura said: “We are delighted to have Kevin Pietersen here. Citizen has always been associated with sports, personifying the spirit of sportsmanship, confidence and independence of the Eco drive collection.

“Citizen has always considered India as an important market. Our target-consumer in India is the ‘new rich young generation’ who is financially independent, style-conscious, as well as seeks real value and appreciates new technologies. Citizen has plans to bring out several contemporary designs year on year.”

Pietersen added: “I am delighted to join as the new face of Citizen in India. Citizen has always had a strong association with sports in the past and I am greatly honoured to be a part of this great global brand”. He added, “Cricket is all about timing and only with timing does a cricketer fulfill his full potential. Citizen has also grown with time; I see my association with them noteworthy, as I see Citizen in me.”