Kenya Open Signs Barclays Title Sponsor
December 4, 2010
The Kenya Open golf tournament is the longest-running event of the European-based Challenge tour schedule and today agreed a multi-year title sponsorship deal with Barclays bank.
Barclays Kenya managing director Adan Mohamed spoke of the partnership: “Barclays recognises the power of sport to connect with customers and consumers from diverse backgrounds. We have been involved in developing professional leagues such as the Barclays Premier League in England and more recently cycling here in Kenya, sildenafil citrate sale online and are committed to promoting excellence in the game of golf,”.
The tournament, which carries a prize fund of US$253,000, has obtained the title sponsorship worth $485,000 and will now be officially named the Barclays Kenya Open for a duration of three years.
Kenya Open Golf chairman (KOGL), Peter Kanyago, added, “We are delighted by this strategic partnership with Barclays Kenya, and will ensure that the three-year sponsorship they have committed to will be handled with transparency and accountability in all aspects of our organisation. The KOGL is committed to delivering a world-class tournament which will showcase international golf in Kenya.
“The tournament has grown in statue over the years, and remains the biggest golfing event in the East Africa region. The Kenya Open is the only tournament in the region which meets and maintains the strict standards set by the Challenge Tour, thus attracting top international players from the Tour and from Africa.”