Kentucky Derby Extend Partnership with NBC Sports Group & Churchill Downs
February 27, 2014
Kentucky Derby have announced that they extended their partnership with NBC Sports Group and Churchill Downs for another ten years.
The partnership originally began in 2001 and the extension of the deal will continue to give NBC Sports Group exclusive rights to the Kentucky Derby and Kentucky Oaks through until 2025.
The renewed sponsorship also includes multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks day programming which will be televised on NBC and NBCSN and featured on NBC’s digital platforms.
Churchill Downs Chairman and CEO Bob Evans said: “This agreement extends our relationship with NBC to 25 years and includes what will be a very special historical moment, the 150th Kentucky Derby in 2024.
“We will not only achieve our financial objectives with this deal, but we will also continue to benefit from NBC’s unique media assets and innovative perspective to help us continue to grow the Kentucky Oaks and Kentucky Derby brands.”
NBC Sports Group Chairman Mark Lazarus commented: “We are excited to extend our partnership with Churchill Downs for both the iconic Kentucky Oaks and Kentucky Derby and are proud to have them as signature elements of our Championship Season.”