Kentaro to Market Brazil vs Scotland Emirates Clash

By Community | February 16, 2011

PRESS RELEASE
Kentaro to market Brazil-Scotland clash at Emirates Stadium
London (16.02.2011) – The Emirates Stadium will play host to another glamour
international friendly match on March 27th when the Brazil World Tour returns to
London, with the five-times World Cup winners taking on Scotland. A sell-out crowd
is anticipated for the clash which is being organised and marketed by the UK arm of
sports marketing company Kentaro. Kick-off has been set for 2pm UK time. “We are
delighted to once again bring together these two teams who have shared a very
special history, particularly around some famous World Cup matches,” Kentaro COO
Jonathan Hill said. “Both sets of fans are world famous for creating a unique
atmosphere and we are expecting a huge amount of interest, not only in London
but also globally on the international broadcast and sponsorship markets.”
The clash is another highlight of the Brazil World Tour, which has seen the Seleçao
play France in Paris and Argentina in Doha in most recent matches. It will be the
first meeting between Brazil and Scotland since the curtain raiser to the 1998 FIFA
World Cup, which the defending champions won 2-1.
About Kentaro:
Specialising in the global marketing of national football federations, leagues and clubs, Kentaro´s
core business is the international acquisition and distribution of premium broadcast rights. Kentaro
marketed the TV rights for over 250 matches in the build-up to the FIFA World Cup 2010, including
90% of the South American qualifiers. More than 25 federations – including the FA, the FAI and the
USA – rely on Kentaro’s unique network and management skills, as do countless top clubs such as
Arsenal, Chelsea and Liverpool. Headquartered in Switzerland with branch offices in London,
Hamburg, Stockholm, Chicago and Rio de Janeiro, the world’s fastest-growing sports rights agency
also exclusively organises all friendly matches of the Brazil national team. Kentaro was also
responsible for the historic internet broadcast of the Ukraine-England World Cup qualifier in October
2009.
Contact:
Johannes Berendt, Kentaro PR
+49-170-896-1549, jberendt@kentarogroup.com
Leading sports marketing firm Kentaro have announced that they are to market the upcoming international soccer friendly between Brazil and Scotland, to be satged at Arsenal’s Emirates Stadium next month
The venue will play host to the glamour international friendly match on March 27th with a sell-out crowd anticipated for the clash which is being organised and marketed by the UK arm of sports marketing company Kentaro. Kick-off has been set for 2pm UK time.

Kentaro COO Jonathan Hill said: “We are delighted to once again bring together these two teams who have shared a very special history, particularly around some famous World Cup matches. Both sets of fans are world famous for creating a unique atmosphere and we are expecting a huge amount of interest, not only in London but also globally on the international broadcast and sponsorship markets.”

The clash is another highlight of the Brazil World Tour, which has seen the Seleçao play France in Paris and Argentina in Doha in most recent matches. It will be the first meeting between Brazil and Scotland since the curtain raiser to the 1998 FIFA World Cup, which the defending champions won 2-1.

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