Kentaro Secure Renewed Sponsor for Leading Boxing Promoter
February 11, 2011
Guenstiger.de, sale the leading German online price comparison website, order will continue to reach millions of television viewers on Saturday evenings after extending its contract as main sponsor of Europe’s biggest boxing promoter, Sauerland Event.
The logo of guenstiger.de will continue to be displayed exclusively on the ring mat. The presence on advertising boards and backdrops as well as billboards, tickets and on the official boxen.com website is also guaranteed by the deal.
Heiko Krink, project manager at Kentaro Germany, stated: “We are delighted to have been able to convince guenstiger.de to commit to boxing in the long-term. Sauerland Event’s fights regularly reach between four and eight million viewers on public television. They provide an excellent advertising platform and guarantee a high visibility of the advertising message throughout the whole of Germany.”
Sauerland Event general manager Chris Meyer added: “We offer our advertising partners a premium product with great appeal and an enormous reach. Our cooperation with guenstiger.de has been very successful, thus extending the deal is the logical consequence of a win-win situation.”