Kentaro Group signs deals with three football federations

By Community | September 8, 2010

Marketing agency Kentaro Group has signed marketing deals with the Russian Football Union (RFU), the Albanian Football Association and the Football Federation of Ukraine.

Kentaro will exclusively market the second and third-party television rights of all the RFU’s home qualification matches for the 2012 European Championships.

As well as this, Kentaro will also market the third-party broadcast and related media rights of all the 2012 European Championship qualifying and friendly matches of the Albanian national team.

Kentaro CEO Philipp Grothe said: “We are delighted to welcome the RFU and the FSHF to the ever-growing Kentaro family. Kentaro prides itself on having the most powerful and most successful global sales network and we are proud to have convinced two more federations of our capabilities.”

Kentaro Group has also extended its deal with the Ukraine Football Federation, and will distribute the international media rights of all the country’s friendly matches in the build up to the 2012 Championships.

Kentaro’s head of federation, Marc Rautenberg, added: “We have established a great co-operation with the FFU and look to further boost Ukrainian football in the coming years.”