Keith Prowse Begin Major USD50.2m Edgbaston Redevelopment

By Community | December 15, 2010

A £32m (US$50.2m) revamp of the famous English cricket ground Edgbaston, in Birmingham, will see major event hospitality services provider, Keith Prowse install a new range of facilities.

The venue is currently home to Warwickshire County Cricket Club (WCCC) but is also a regular feature in the Test matches played in England. The works are due to be completed ahead of the 2011 season which will see the capacity of the ground increase to 25,000 once Keith Prowse introduce a new Pavilion Stand. The development will be home to the Jaguar Club, The 1882 Club, Superboxes and The Edgbaston Suite.

WCCC Commercial Director, James McLaughlin stated: “The redevelopment will keep Edgbaston on a par with the world’s greatest cricket grounds, and by partnering with Keith Prowse we can ensure the venue continues to be attractive for corporate involvement”.

The company have strong ties to English sporting venues as official hospitality provider to the Kia Oval, Lord’s, the Wimbledon Championships and Twickenham.

Andrew Hodgkins, Keith Prowse’s managing director, added: “We are thrilled at this opportunity to position Edgbaston, which is renowned in cricket for its feel-good factor, as an entertaining hub for the Midlands. Companies can use sport to bring people together to discuss business in an exhilarating but unrushed environment, and cricket in particular offers a great opportunity to enjoy valuable face to face time.”