Keeneland Announced as 2015 Breeders’ Cup World Championships Host
By Community | June 24, 2014
International Thoroughbred racing event The Breeders’ Cup has today announced Keeneland Race Course, in Lexington, Ky., as the host site of the 2015 Breeders’ Cup World Championships.
This is the first time that Keeneland will play host to the Breeders’ Cup. The event will be held on October 30-31, 2015.
The announcement marks the second time in the event’s history and the first time since 1993 that the Breeders’ Cup has revealed on the same day more than one future host site for the World Championships. In addition to Keeneland, the brand’s multi-year location strategy includes bringing the event to Santa Anita Park, in Arcadia, Calif. for the 2016 Breeders’ Cup World Championships and Del Mar, near San Diego, Calif. in 2017.
“As part of our strategic three-year host site plan we are very pleased to announce Keeneland as the host venue for the 2015 Breeders’ Cup World Championships,” said Breeders’ Cup Chairman Bill Farish. “Throughout its storied history, Keeneland has developed an extraordinary reputation for delivering a first-class racing and hospitality product. We are excited to bring the Breeders’ Cup home to Lexington and are energized by the support from the local community and the breeders of Central Kentucky who have been such a vital part of our program since its inception.”
“The Breeders’ Cup at Keeneland is a homecoming for many of these great champions who were foaled and raised at Central Kentucky farms, and often sold at Keeneland,” said Keeneland President and CEO Bill Thomason. “The Keeneland team feels that sense of connection and history with the Breeders’ Cup, and we look forward to offering fans an extraordinary racing and entertainment experience.”
Three Year Strategy Revealed
The multi-year host site decision is part of Breeders’ Cup larger, forward-thinking growth strategy to showcase the best of what Thoroughbred racing has to offer and is an extension of the brand’s “The Best Is Yet To Come” campaign which promises a curated Thoroughbred racing experience that will attract the best horses, the best owners and the best marketing partners.
Like Keeneland, which will be the site of next year’s event on October 30 and 31, Del Mar will be hosting the Breeders’ Cup for the first time in the event’s 30-year history with the 2017 Breeders’ Cup on November 3 and 4. In between these years, Breeders’ Cup will return to Santa Anita, which will host the 2016 event on November 4 and 5 and represents the ninth time the track hosts the Breeders’ Cup. All event dates are pending approval by the tracks’ respective states.