Kayo Sports Strikes Streaming Deal With Telstra For AFL And NRL App
February 2, 2021
Telstra will expand its sports streaming offering for customers through a long-term partnership with Kayo Sports, Australia’s premier sports streaming service.
Kayo will replace Telstra Live Pass in the AFL Live App and NRL Official App, delivering sports fans a world-class experience featuring every AFL and NRL game, of every round, live and ad-break free during play. Kayo also delivers the biggest and best range of live and on-demand sport from Australia and around the world.
Telstra is offering an exclusive offer for customers who have previously used the NRL and AFL Live Passes. Eligible customers will now receive a special offer from Telstra of $20/month off Kayo’s Basic subscription (usually $25/month) for 12 months providing them with Kayo for just $5/month for 12 months.
This exclusive offer gives Telstra Live Pass customers access to every game of every round of the AFL and NRL regular seasons (including the Finals Series in the lead up to the AFL and NRL Grand Finals), and also 50 premier local and international sports live and on-demand, across multiple devices and screens. All other Telstra consumer customers have access to a special offer of $10/month off Kayo’s Basic subscription for 12 months (equates to Kayo Basic $15/month for 12 months).
Telstra CEO Andrew Penn said: “We laid the foundation for sports streaming in Australia with Live Pass back in 2012. Today, video streaming of content is everywhere. How and where viewers consume their content and their expectations have changed greatly in this time.
“We have always been committed to delivering fans the best experience possible across our range of products and services, and sports is a key part of our strategy and offering. While Live Pass has provided a great experience for our customers over time, Kayo has quickly become the premium sports streaming service in Australia, and we’re excited to provide this exclusive offer to our customers, giving them the chance to watch a wider range of sports on their choice of screen.
“We’re proud to support the AFL and NRL and will continue working with them and our other partners to leverage the latest innovation and technology to offer their fans and our customers the best entertainment experience possible at the game, at home, on the bus, or anywhere our network takes you.”
Patrick Delany, Foxtel Group CEO said: “We have a great long-term relationship with Telstra and as our company’s strategies evolve, we are finding new ways to work together. We have created a great product in Kayo, streaming 50 sports live including the AFL and NRL action, it’s exciting for Kayo to be endorsed for Live Pass customers by Telstra.”