Kärcher agrees Asian Football Confederation sponsorship deal
By Taruka Srivastav | January 31, 2018
The Asian Football Confederation (AFC) has named German cleaning equipment manufacturer Kärcher as an official sponsor of both the AFC Champions League and the AFC Cup.
As part of the deal, Kärcher branding will be visible on press conferences backdrops, on-site TV commercials, competition-related print materials and online. Kärcher will also conduct promotional activities in fan zones at specific matches.
Dato’ Windsor John, the AFC general secretary, said: “Kärcher are a world-renowned company and their commitment to supporting our club competitions is a clear demonstration of the faith they share in the future of football in Asia. We are delighted to have them as a partner and look forward to a long and successful relationship.”
Christian May, managing director of the Kärcher Group added: “Kärcher and the AFC, this is a partnership that fits perfectly: highly dynamic, visionary and with the ability to inspire people. We are more than happy that with this extraordinary sponsorship in this exceptionally prosperous region of the world, we can help people to experience thrilling games with great teams.
“We believe in a promising future of Asian football – and are proud to be part of it for the next three years.”