Kansas City Chiefs Partner with Dreams to Re-Launch Pro Shop
By Community | March 6, 2012
The Kansas City Chiefs have partnered with Dreams, clinic Inc., a technology driven, multi-channel retailer focused on the licensed sports products industry, to re-launch the team’s official Pro Shop Online.
“Our decision to partner with Dreams is part of our ongoing effort to offer the best possible experience for our fans – both on game day and outside of Arrowhead Stadium,” said Chiefs President Mark Donovan. “The new site features more product choices and a more seamless experience between the Pro Shop at Arrowhead and the Pro Shop Online.”
The Chiefs and Dreams have launched a shopping experience with a wider selection of NFL Licensed products and the Pro Shop at Arrowhead will work in conjunction with the Pro Shop Online to handle customer returns, refunds or exchanges at no additional charge to the fan. Additionally, visitors to the Pro Shop Online will have the option to search and shop online for an expanded product offering.
“This revamped online platform incorporates our proprietary e-commerce technology which will provide Chiefs fans with a one-of-a-kind shopping experience,” said Kevin Bates, president of Dreams’ retail division. “Building upon other successful partnerships with NFL teams, we are confident the new site will deliver a broad portfolio of trend-specific merchandise.”
by Ismail Uddin