Juventus Win Sets Sky Italia Viewing Record

The UEFA Champions League match between Juventus and Atlético Madrid on Tuesday evening set an all-time viewing record for a club football match for Sky Italia.

The Italian team’s 3-0 win pulled 1.872 million viewers on Sky Sports 1 with a 7.1% viewing share. The match was also simulcast on other Sky channels and overall had 2.938 million viewers with an 11.1% share.

The total viewers for the match on Sky actually made it the second most watched programme on Italian TV on Tuesday, terrestrial free-to-air channels included. It was the third biggest audience ever for Sky, behind two Italian national team matches.

In The Netherlands, the same match on Veronica was number six of the day, with 1.150 million viewers and a 21.4 % share.